Academy Mortgage launched their new digital experience in November of 2022. By having content, meta data, and a comprehensive internal/external link-building strategy in place, we ensured a smooth transition and continued to improve our website’s digital footprint and online visibility. I worked with several teams to ensure we avoided any risks of losing previous marketing functionality and search engine rankings. With enhanced content, we leveraged ourselves online as a stronger authority and credible source of information in the mortgage industry.